Tuesday, April 15, 2008

Logo and Design Work

Here's the logo and draft of the business card. The logo was created by Leo Marino of Marino & Company with some idea-giving by yours truly. The guy's got mad talent and happens to be my father-in-law. The idea behind the logo is that it:

...needed to be clean/modern - much like other Scandinavian companies you may have heard of (Bodum, Bo Concept and...Bondgård, apparently anything starting with a Bo)

and

...needed to be representative of the store's wares. So in this case the yellowish color represents the cheese, the red represents wine (that we won't be selling, but that I'm sure you'll be drinking with the cheese you can get at my shop) and the green represents the produce we'll be serving as well as the grass that the cows, sheep and goats eat, making it possible to produce the milk needed to make the cheese I'll be serving.

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