
...needed to be clean/modern - much like other Scandinavian companies you may have heard of (Bodum, Bo Concept and...Bondgård, apparently anything starting with a Bo)
and
...needed to be representative of the store's wares. So in this case the yellowish color represents the cheese, the red represents wine (that we won't be selling, but that I'm sure you'll be drinking with the cheese you can get at my shop) and the green represents the produce we'll be serving as well as the grass that the cows, sheep and goats eat, making it possible to produce the milk needed to make the cheese I'll be serving.
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